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The design portfolio of Andrea Nordstrom

American Muscle Car Challenge

Client Richard Petty Driving Experience Developed with Visit site When it was time to launch the...

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Client

Richard Petty Driving Experience

Developed with

When it was time to launch the Richard Petty’s newest driving experience, which allows the car enthusiast to get behind the wheel of the ultimate American muscle cars, his team reached out to Union to develop the logo and digital platform for the American Muscle Car challenge. We delivered a mark and digital experience that mirrors the feeling of driving the modernized versions of American classics: powerful, beautiful, and adrenaline pumping with a little nostalgia thrown in for good measure. Catering to car lovers of all ages, we ensured that the first interaction with the driving experience was an authentic and engaging introduction to the fun that awaits at the track.