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The design portfolio of Andrea Nordstrom

Duke Energy + Charlotte Bobcats Smart Energy Now

Client Duke Energy - Smart Energy Now Developed with In an effort to encourage corporate responsibility when...

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Client

Duke Energy – Smart Energy Now

Developed with

In an effort to encourage corporate responsibility when environmental responsibility has never been more important, Duke Energy launched the Smart Energy Now campaign. Where better to reach corporate employees than in Uptown Charlotte? Union designed interactive kiosks with real-time data for the foyer of Duke Energy’s headquarters and designed collateral on display throughout the (then) Charlotte Bobcats stadium. The advertisements encouraged people to commit to learning more about energy reduction through signing up for their program. Large banners, program ads, and a digital display throughout the arena ensured fans didn’t miss the message. Using kinetic line art with a basketball theme, the bold ads were playful, memorable, and effective at boosting program enrollment.