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Client
Joyride Productions
Art Direction
Andrea Nordstrom
Design
Alex-Marie Ablan
Awards
2019 Gold Addy – Best of Print
2019 District Silver Addy
As Harley-Davidson approached its 150th anniversary, it was coming to terms with its need to expand its target audience as its core is aging. To engage a younger audience while capturing the thrill of the road, Joyride documented 4 cross-country bike trips that all ended at their anniversary events in Milwaukee. This book is a beautiful journal of their stories from the road and a record of Joyride’s efforts in crafting and interweaving these epic journeys.
