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Andrea Nordstrom | Art Direction + Design

CLT / NC
hello[@]andreanordstrom.com

Joyride H-D Journal

Client Joyride Productions Art Direction Andrea Nordstrom Design Alex-Marie Ablan Awards 2019 Gold Addy - Best...

Details

Client

Joyride Productions

Art Direction

Andrea Nordstrom

Design

Alex-Marie Ablan

Awards

2019 Gold Addy – Best of Print
2019 District Silver Addy

As Harley-Davidson approached its 150th anniversary, it was coming to terms with its need to expand its target audience as its core is aging. To engage a younger audience while capturing the thrill of the road, Joyride documented 4 cross-country bike trips that all ended at their anniversary events in Milwaukee. This book is a beautiful journal of their stories from the road and a record of Joyride’s efforts in crafting and interweaving these epic journeys.